Tom Ghiden
12th Jun 2024
Insight
Stand up or sit down: are culture wars changing the way brands support Pride?
While brands have historically shown support through rainbow logos and branding, recent backlash and boycotts have made many reconsider their approach. Tom Ghiden, Managing Director, JOAN London argues that authentic, long-term engagement and allyship with the LGBTQ+ community is more impactful than superficial gestures.
3rd Aug 2023
Insight
Well-behaved brands rarely make history
Following the rules doesn't always get you ahead, at least not when it comes to advertising. And if history is driven by rebellion, says Tom Ghiden, Managing Director at JOAN London, then more brands need to stand up and be counted.