Reporters Without Borders Germany (RSF) - The First Speech – Russia - Giordano Maestrelli
A campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. An observation that is supported by the campaign's tagline "The loss of freedom is never obvious at first.".
Chicken Licken - David “Legs of Thunder” Mgijimi - Peter Pohorsky
Chicken Licken’s latest campaign gives South Africans the best solution to make their families proud. The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.
“We delved into different insights that are relatable and speak to family. Every family has its own dynamics, but one common thing is that we all want to make our families (and especially our parents) proud,” comments Martin Schlumpf, Integrated Executive Creative Director at Joe Public.
In true Chicken Licken humour, the campaign embraced how difficult it can be to make one’s family proud and positioned the Family Full House Meal as the easiest and best way to bring joy to the family, ensuring that they are proud of you, forever.
“The integrated campaign launched across TV, radio and OOH as well as digital and print platforms. Filmed by director Peter Pohorsky from Plank Films, we collaborated to introduce South Africa to the legendary David “Legs of Thunder” Mgijimi, the fastest man in the world – a character that’s hard to beat on the race track as well as when it comes to being the pride of the family. Unless, of course, you get the family Full House Meal,” comments Xolisa Dyeshana, Chief Creative Officer at Joe Public.
Jimmy Butler’s country-meets-courtside campaign for Essentia Water showcases his playful and hilariously flavorful way of staying hydrated, highlighting how Hydroboost gives him that extra boost of supercharged hydration he needs when playing a super-epic game of 'H.O.R.S.E' on a literal horse.
Pubs are culturally significant pieces of Irish history that have served their communities for hundreds of years, are woven into the very fabric of Irish society and deserve to be safeguarded. When historic Irish pubs are turned into virtual museums, we enhance their preservation. Visiting their past can help preserve their future.
RSPCA charity aims to reconnect with society and inspire a million kind acts for animals.