The Legacy Continues is an ambitious animated film created to mark the unveiling of The Ring Magazine’s historic archive, celebrating the publication’s 104-year legacy and its enduring influence on boxing culture.
Warburtons - 150 Years in the Baking - Declan Lowney
Created to mark Warburtons’ 150th anniversary, 150 Years in the Baking is a cinematic brand film narrated by Morgan Freeman, charting five generations of the family bakery’s heritage.
Waka Kotahi New Zealand Transport Authority - Speed Demons - Michael Hili
Speed Demons is a road safety campaign for Waka Kotahi New Zealand Transport Authority, directed by Michael Hili, that personifies the pressures drivers feel to rush as three creature-like “monsters.”
Anthropic - How Can I Communicate Better With My Mom - Jeff Low
Anthropic’s first Super Bowl campaign for Claude uses advertising’s biggest stage to make a counter-cultural statement: AI conversations should be free from advertising.
Dollar Shave Club returns to its no-holds-barred roots with Bullshit Meter, a bold new campaign that takes aim at grooming industry gimmicks, over-engineered products and inflated pricing.
Farm Credit Canada - Let’s Grow Canada - Vincent Rene-Lortie
Let’s Grow Canada tells the story of Canadian agriculture and food in a powerful new way - capturing the heart, resilience, and pride of the communities that feed the nation
At the center of the campaign is a hero spot directed by De Zen that explores what truly shapes an athlete’s journey. Using an innovative combination of mobile camera systems, the film follows speed skaters at ice level before plunging into the grooves carved into the surface — a visual metaphor for the years of dedication and repetition that lead athletes to the Olympic stage.
Somos Martina - The Period Uniform - Claudia Barral Magaz
The Period Uniform is a social initiative by Colombian intimate care brand Somos Martina that integrates period underwear into mandatory school uniforms, ensuring access to menstrual protection and dignity for students.
SickKids Hospital - All it Takes is a Second - Nolan Sarner
The SickKids Burns Prevention campaign is an awareness initiative created by Skin and Bones in direct collaboration with the Burns Unit at The Hospital for Sick Children.
Pika launches AI Selves with a provocative, retro-futuristic campaign that imagines a world where users can “birth,” raise and release autonomous digital versions of themselves.
Erotika Sex Shop - Erotika - Manifesto - Kobayashi
Released on Valentine's Day, this new promo for EROTIKA looks at the future of human desire through a clinical lens.
I directed this piece to explore a specialized kind of evolution, specifically focusing on how our sensory and sexual anatomy might change over thousands of years. The film fast-forwards from 2026 to 4728, showing body parts like the tongue, hands, and reproductive organs transforming into hyper-functional, biological machines. We see a tongue developing textured sensory pads and internal organs shifting into new, engineered forms encased in glass displays. The idea is that while nature takes its time, we are stepping in to redesign ourselves.
It was a great experience collaborating with the team at Po-pe in Milan to bring this vision of the year 4728 to life.
Director: Kobayashi
Agency: Po-pe, Milan
The Legacy Continues is an ambitious animated film created to mark the unveiling of The Ring Magazine’s historic archive, celebrating the publication’s 104-year legacy and its enduring influence on boxing culture.