Branded – shots' top 100 of 2025

Books come alive when people read them.

Part of the brand’s “Get Comfortable” platform, the campaign from FCB London aims to empower the next generation to grow up confident and unashamed of their natural bodily functions.

This cinematic piece beautifully captures how technology and music can transform our emotional experience. In the film, Pascal portrays a character finding his way through heartbreak, whose world literally transforms from a cold winter landscape to a vibrant, musical dreamscape when he activates Active Noise Cancellation (ANC) on his AirPods 4.

Apple celebrates ALL students.

A promotion for Severance

The Shooting, a campaign that portrays the harsh reality faced by journalists in Mexico: While they shoot for the truth, they are shot at to be silenced.

The hero AV follows the character of Mr. Funny Guy, in a Greek tragedy of comedic hubris. It opens in a local corner shop, where he tries out a one-line gag to get the attention of the shopkeeper. The laugh he receives is disproportionately generous, leaving our hero with a skewed belief in his comedic skills. His misplaced confidence grows after each uproarious reaction to his joke – until it’s revealed that everyone around him is laughing not at him, but at their Audible comedy playlists, tucked away in earphones.

Cole Palmer stars in this spot for Beats By Dre.

The punchy campaign positions Bournville as the antithesis of bitter hard-to-enjoy dark chocolate. At the heart of the campaign is a comic film that follows two puffed-up dark chocolate aficionados locked in a game of escalating one-upmanship - trading obscure cacao origins and elaborate tasting notes. While they spar over complex tasting notes of their artisanal bars, a Bournville fan quietly enjoys a chunk of smooth, simple dark chocolate – entirely unimpressed.

The film opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand.

Through home videos from her childhood, the viewer is introduced to a little girl named Evelyn. We see Evelyn celebrate birthdays and Christmases, sharing moments of highs and lows with her family, laughing and dancing. As the family grows, Evelyn is seen playing and bonding with her younger siblings.

A poetic portrait of traditional pastoral life in India, highlighting the resilience and harmony of herding communities.

The immersive one-take film takes viewers on a dynamic tour through the actual school,
highlighting talent from science experiments to live music performances by the school
band ‘Unjust Detention’. With a child launched from a cannon and bike stunts in the
playground, completely trusting in the energy and creativity of
young people.

This is a public broadcast apology direct from Channel 4.

This is the story of a man trapped in a world so inescapable that only the most powerful craving can pull him out.

‘Wife’, which floats a lighter take on insurance with inflatable characters.

EA SPORTS has just released the highly anticipated FC26 longform trailer, featuring football legends Jude Bellingham, Zlatan Ibrahimović, Virgil Van Dijk, and sporting icons like Lewis Hamilton.

Got Bag's mockumentary profiles an Albanian goat herder.

Social media influencers navigate a post apocalyptic world in this spot for Heineken.

The allegorical spring
itself arrives in the form of a massive toy truck. At first, the adults appear almost
lethargic, as though being held captive in the last moments of winter in dimly lit
rooms. But then, a familiar melody, reminiscent of an ice cream truck jingle, pierces
the air, introducing the truck.
Adults surge from their homes like a pack unleashed, chasing the sound into the
open, vibrant outdoors.

Hornbach presents a theatrical spin on a woman tackling a bathroom renovation.

New campaign celebrates 100 years since the ‘Never Knowingly Undersold’ (NKU) promise was introduced, capturing the past, present and future versions of Britain that John Lewis has inspired, shaped and served

Where Love Lives for John Lewis transforms the act of gifting into an emotional bridge between memory and connection, with a deeply cinematic story underscored by Alison Limerick’s 90s anthem reimagined by Labrinth.

KPN presents "Everyone Except".

A song parody of "Hello" from Lionel Ritchie drives this holiday themed spot for LEGO.

A mom sings a song about her fears in this spot from Life360.

Our planet is burning and our banks are fuelling the fire.

Master Hung created five badass, easy-to-learn Kung Fries moves: Hold Your Horses;
Soft as a Breeze, Strong as a Storm; Divine Finger Flick; Buddha’s Palm of Fries; and the
masterful Now you see it, Now you don’t.

Take a trip to McDonaldland.

Real comments section quotes drive this spot for Meat & Livestock Australia.

A whimsical live-action film starring a sunbed and pool umbrella on a charming journey through Fort Canning Park to the hotel’s poolside haven.

Break free from the rat race with Xbox.

The Mountain Dude, Becky G, and others watch a Seal performance.

Stylized Promo for the 2025 season of content on Netflix.

Ocado celebrates the vibrancy of modern life in Life Delivered, showcasing its seamless grocery service through dynamic, real-life moments made easy.

TVC broadcast that harnesses the potential of AI with traditional live action shoot to create a new kind of visual work.

Do Energy Differently challenges the idea that energy is an uncontrollable force in people's lives.

“Pikapocalypse,” shows users how swapping and morphing pieces of their world—their cat’s poop into a beautiful bonsai, for example—can make reality optional. And certainly more fun.

A woman is transported down a slide into a surreal scene in this spot for REVOLUT.

Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds.

Australia puts Australia's multi cultural channel across the country

State Farm sets its sights on Gotham City.

To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a series of intriguing, silent short films.

The film, an unexpected story of a shoemaker and his travelling store, is set in a fable-like world, full of eccentric customers who look forward to the shoemaker rolling into town and was brought to life by Steve Rogers and Revolver.

Telstra enlists a disgruntled cuckoo clock character named Colin in its latest campaign.

Tesco Clubcard is turning 30 and to celebrate 30 years of rewards for customers, has worked with BBH London on a campaign that reminds the nation of just how rewarding its membership can be whilst leaning into three decades of nostalgia.

Tesco’s 2025 Christmas campaign celebrates the glorious chaos, humour, and imperfection that make the festive season truly special.

The Ordinary provides a dystopian look at the fables associated with skincare.

Rune Milton Unveils Carry The Fire for the Princess Margaret Cancer Foundation.

lighthearted short film that captures a particularly demanding, evening at one iconic restaurant

As Chazmo prepares to return to his home planet, he thanks the friends he made on earth for sharing Totino's Pizza Rolls with him.

At a time of year when families are coming together and putting their differences aside, the film highlights how a reliable Uber ride home from the airport — especially in the suburbs, where dependable transportation can make all the difference — becomes the perfect moment to reflect on the ways our loved ones have always shown up for us during the holidays.

As the countdown begins to the UEFA Women’s Euro 2025 tournament, BBC Creative has unveiled a bold new campaign, Names Will Be Made, to champion rising stars and established icons of women’s football.

If I could fly: Alexander Kühn’s Diploma Film Gives Voice to the Smallest Survivors
shedding light on the psychological toll of war on the youngest and most vulnerable.

An old Volkswagen Golf 2 is stripped, crushed and recycled.

The Perfect Gift, breaks new ground as the UK supermarket unveils the first-ever romantic comedy short film for the festive season. Starring Keira Knightley and Joe Wilkinson.

Full Spectrum, a visually
hypnotic short film for the iconic art materials brand Winsor & Newton.

A bedtime story about a monster that mirrors domestic abuse