Branded Content – Best of June 2026

Back Market presents "Silly Little Plastic Cat".

Vanessa Stachel presents "The Nymph" for Greenpeace.

Guardian Documentaries presents "Is Mum OK".

A campaign centered around the documentary Groundswell highlights regenerative agriculture in coffee farming through storytelling, influencer content, and a branded film showcasing Nespresso’s sustainability efforts.

Created as part of the club's 125th year at Bloomfield Road, the campaign is built around the narrative: "One Town, One Club, One Shirt" celebrating the unique people, places and businesses that make Blackpool special, and demonstrating how the club's iconic tangerine colours run through the town.

The launch film features real Blackpool supporters alongside local businesses and institutions including Blackpool Pleasure Beach engineers, Blackpool Tower cabin crew, Notarianni's ice cream artists and C Cabs drivers. Together, they showcase how Blackpool FC is woven into everyday life and how the bond between club and community extends far beyond matchdays.

A particular focus was placed on authentic fan engagement, using genuine supporters and local personalities (https://parkerwords.co.uk/) to tell the story. Supporting assets include behind-the-scenes content, interviews and production photography.