Commercials – Best Of July 2025

Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds.

Nike Football is unveiling “SCARY GOOD,” a new, bold brand identity rooted in the brilliance of attacking football — celebrating the creative, fearless style of play that athletes* and fans love.

The best looking reels in the industry, created in no time.

shots Reels is a powerful tool to store, organise and share your creative advertising work.

Find out more

The campaign tackles the notoriously challenging millennial and Gen Z dating scene and playfully positions skipping out on blood donation as the biggest red flag of all. The insight is simple: Donating blood is a quick way to indicate you're a dateable person. “Date Those Who Donate” is the rallying cry, tapping into modern dating behavior to inspire a new generation of donors.

The Loss Foundation is the UK’s only charity supporting those bereaved by cancer. As they continue to grow and grow they commissioned a film to spread awareness of their in person and online support groups.

Directed by Robert Sanderson, with music gifted by Aphex Twin and featuring Kimberley Nixon (Fresh Meat, Cranford, Outlander), the film shows how isolated people can become with grief and the benefits of finding a shared experience in the support groups that The Loss Foundation offer.

LIV Golf is inspiring new traditions in the quaint English countryside.

Instagram allows encourages people to put their authentic self out there for all to see.

Relax, there's Coinbase.

Volkswagen Australia has launched a bold new campaign entitled “Batteries Included”, that taps into the joy of childhood and the emotional thrill of driving - reimagined for the electric era.

The hero AV follows the character of Mr. Funny Guy, in a Greek tragedy of comedic hubris. It opens in a local corner shop, where he tries out a one-line gag to get the attention of the shopkeeper. The laugh he receives is disproportionately generous, leaving our hero with a skewed belief in his comedic skills. His misplaced confidence grows after each uproarious reaction to his joke – until it’s revealed that everyone around him is laughing not at him, but at their Audible comedy playlists, tucked away in earphones.

A hostage ask that his captors shoot him in the face so as not to ruin his Cult Kit jersey.

This one’s for all the older folks out there. You’re never too old to live! A powerful new campaign for SIRE, directed by Ismael and made with the incredible team at Alfred, reminding that life doesn’t stop as you age. Get up, get out, and live fully.

McDonald’s Side Missions’ is inspired by the universal fan truth that McDonald’s is life’s side mission. Whether that’s stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission.

Song driven animated promo for Selle Royal focused on cycling.

Narrated by a booming voice akin to a wildlife documentary, the creative flips a cultural cliché on its head and reinforces MANSCAPED’s promise: “If you trust us down there, trust us up here.”

The best looking reels in the industry, created in no time.

shots Reels is a powerful tool to store, organise and share your creative advertising work.

Find out more

Colonel Sanders journey to success

Amazon dramatizes the frustrations of a cluttered and chaotic bathroom with exaggerated horror elements to show how their storage solutions can restore order.

Amazon reimagines a romantic "meet-cute" moment ruined by a chaotic kitchen spill, then offers a practical solution through its online marketplace.re

Books come alive when people read them.