Technogym: Mikkel Karstad
Focusing on a chef, writer and father, this poetic short film is an interesting move by a sports equipment brand.
Credits
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- Production Company K48
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Credits
powered by
- Production Company K48
- Editor Marcello Saurino
- Director of Photography Luca Costantini
- Copywriter Alessandro De Agostini
- Director Leone Balduzzi
- Creative Director Luca Caizzi
- Colourist Orash Ranhema
- Sound Designer Tommaso Zerbini
- Music Gianluca Di Ienno
- Production Assistant
- Executive Manager
Credits
powered by
- Production Company K48
- Editor Marcello Saurino
- Director of Photography Luca Costantini
- Copywriter Alessandro De Agostini
- Director Leone Balduzzi
- Creative Director Luca Caizzi
- Colourist Orash Ranhema
- Sound Designer Tommaso Zerbini
- Music Gianluca Di Ienno
- Production Assistant
- Executive Manager
This meditative film, which sets out one man's life philosophy, is an interesting new direction for a sports equipment brand to take.
Created by Studio C-41 and directed by K48's Leone Balduzzi the film follows Mikkel Karstad, a chef, writer and father, as he goes about his daily routine - gathering wild herbs in the forest, a morning swim in the sea, reading to his child, preparing dinner for his family.
The central concept - the importance of focusing on the small things in life - is beautifully and lyrically portrayed. "The soul has a strange appetite - the more you feed it, the more it gets hungry. Small bites are enough," Karstad concludes. We couldn't agree more.
Connections
powered by
- Agency Studio C-41
- Production K48
- Director Leone Balduzzi
- Director of Photography Luca Costantini
- Executive Manager Valentina Mentasti
- Production Assistant Carlo Banfi
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