Lucozade: Made to Move - Anthony Joshua
The heavyweight boxer gets the biopic treatment in new spot by V&F and Smuggler.
Credits
powered by
- Agency Grey London
- Production Company SMUGGLER
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Credits
powered by
- Agency Grey London
- Production Company SMUGGLER
- Visual Effects MPC London
- Grade MPC London
- Editor Dan Sherwood
- Director of Photography Matthias Rudh
- Executive Creative Director Dominic Goldman
- Executive Producer Emma Butterworth
- Executive Producer Fergus Brown
- Creative Dominic Goldman
- Head of Production Jacqueline Dobrin
- Director Christopher Hewitt
- Producer Adam Evans
- VFX Supervisor Bruno Fukumothi
- Colourist Houmam
- Audio Post-Production
- VFX Producer Louise Unwin
- VFX Producer
- Audio Post-Production Jack Sedgwick
Credits
powered by
- Agency Grey London
- Production Company SMUGGLER
- Visual Effects MPC London
- Grade MPC London
- Editor Dan Sherwood
- Director of Photography Matthias Rudh
- Executive Creative Director Dominic Goldman
- Executive Producer Emma Butterworth
- Executive Producer Fergus Brown
- Creative Dominic Goldman
- Head of Production Jacqueline Dobrin
- Director Christopher Hewitt
- Producer Adam Evans
- VFX Supervisor Bruno Fukumothi
- Colourist Houmam
- Audio Post-Production
- VFX Producer Louise Unwin
- VFX Producer
- Audio Post-Production Jack Sedgwick
Lucozade and Valenstein & Fatt (the temporary new name of Grey London) have created a 90-second biopic of boxer Anthony Joshua in the lead-up to his bout with Wladimir Klitschko for the IBF World Heavyweight title.
Part of the brand's Made to Move series of videos, this ad is directed by Christopher Hewitt of Smuggler. In it, we get a very running-centric run-through of Joshua's life, from birth through to problems with the law and onto his salvation via boxing, with all the major players in his life playing themselves, including Joshua's mum Yeta, the cousin who introduced him to boxing and Joshua himself.
“Anthony’s story takes the Made to Move platform we created with Lucozade Sport to an entirely new level, taking us on an extremely personal journey with one of the greatest boxers alive today – if not the greatest" said V&F CEO Leo Rayman of the new commercial, which debuts digitally before launching on TV on the run-up to the fight of April 29th.
Connections
powered by
- Agency Grey London
- Grade MPC London
- Production Smuggler
- Visual Effects MPC London
- Colourist Houmam
- Creative Dominic Goldman
- Director Christopher Hewitt
- Executive Creative Director Dominic Goldman
- Executive Producer Emma Butterworth
- Executive Producer Fergus Brown
- Head of Production Jacqueline Dobrin
- Audio Post-Production Jack Sedgwick
- VFX Producer Louise Unwin
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