Honda: Up
Wieden+Kennedy London create a vertigo-inducing new commercial for Honda featuring British climber Imogen Horrocks.
Wieden+Kennedy London create a vertigo-inducing new commercial for Honda featuring British climber Imogen Horrocks tackling a suspiciously car-shaped rock.
The ad, directed by Pedro Martin-Calero for Colonel Blimp, sees Horrocks trying to climb a mountain featuring a number of car-like obstacles, including rocks shaped like lights, dashboards, and hubcaps. Presumably, she missed the route featuring rocks shaped like fluffy dice and pneumatic brakes.
Reaching the top of the automobile mountain, she 'is finally rewarded as she reaches the top and sees the new car for the first time' according to Honda, with the ad representing 'the challenge that Honda faced, and embraced, in the creation of the all new Civic.
Connections
powered by
- Agency Wieden+Kennedy London
- Editing Company Speade
- Production Colonel Blimp
- Sound Design Factory
- Visual Effects MPC London
- Agency Producer James Guy
- Art Director Joris Philippart
- Colourist George K
- Creative Director Scott Dungate
- Director Pedro Martin-Calero
- Director of Photography Eric Gautier
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Producer Paul Weston
- Producer Samara Zagnoiev
- Producer Dougal Meese
- Producer Michelle Brough
- Sound Designer Anthony Moore
- Sound Designer Jack Hallett
- Sound Designer Neil Johnson
- Visual FX Sophie Hogg
Unlock this information and more with a Source membership.
Membership
