Budweiser: Born The Hard Way

Anheuser-Busch – Budweiser: Born The Hard Way

Credits

Agency Anomaly/New York
Production Company Anonymous Content
Director Chris Sargent

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Credits

Agency Anomaly/New York
Production Company Anonymous Content
Director Chris Sargent
Art Director Stephen Mendonca
Chief Creative Officer Mike Byrne
Copywriter Craig Schlesinger
Creative Director/Art Director Christine Santora
Creative Director/Copywriter Scott Hayes

Executive Producer Andrew Loevenguth
Head of Production Kerry Haynie
Production Designer Rob Pearson
DP Jody Lee Lipes | (DP)
Editor Ross Birchall
Executive Producer Stephanie Hickman
Colorist Tom Poole
VFX Artjail NY

Creative Director Steve Mottershead
Executive Producer John Skeffington
Sound Designer/Audio Mixer Cory Melious
Talent Sam Schweikert
Executive Producer Ayelet Weinerman
Producer Alex Waite

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Budweiser takes a break from the chaos of today to look back at its humble roots in this touching and poignant Big Game spot created by Anomaly.

Taking place in 1857, the spot follows Budweiser founder, Adolphus Busch, as he sets out on a journey to America. Directed by Chris Sargent through Anonymous Content, the spot is currently more apt than ever, considering the recent immigration controversy in the US.