AT&T: The Unseen
Frederic Planchon helms latest shocking spot in It Can Wait campaign via BBDO New York.
Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content
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Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content
- Visual Effects The Mill New York
- Editing Company Work Editorial LA
- Editor Rich Orrick
- Director of Photography Jody Lee Lipes
- Art Director Marcel Yunes
- Copywriter Rick Williams
- Executive Creative Director Matt MacDonald
- Executive Producer Erica Thompson
- Executive Producer Dan Blaney
- Chief Creative Officer Greg Hahn
- Managing Director
- Director Frederic Planchon
- Producer Jamie Perritt
- Producer Erin Wile
- Colourist Fergus McCall
- Sound Designer Brian Emrich
- Sound Mixer Phil Loeb
- Production Supervisor
- Assistant Editor
- Assistant Editor
- Head of Production
- Shoot Supervisor
- Head of Production
- Mix Studio
- Director of Integrated Production
- Shoot Supervisor Gavin Wellsman
- Executive/Production Sue Ellen Clair
- Director of Integrated Production
- Group Executive Producer
- Group Executive Producer Julie Collins
- Director of Integrated Production David Rolfe
Credits
powered by
- Agency BBDO New York
- Production Company Anonymous Content
- Visual Effects The Mill New York
- Editing Company Work Editorial LA
- Editor Rich Orrick
- Director of Photography Jody Lee Lipes
- Art Director Marcel Yunes
- Copywriter Rick Williams
- Executive Creative Director Matt MacDonald
- Executive Producer Erica Thompson
- Executive Producer Dan Blaney
- Chief Creative Officer Greg Hahn
- Managing Director
- Director Frederic Planchon
- Producer Jamie Perritt
- Producer Erin Wile
- Colourist Fergus McCall
- Sound Designer Brian Emrich
- Sound Mixer Phil Loeb
- Production Supervisor
- Assistant Editor
- Assistant Editor
- Head of Production
- Shoot Supervisor
- Head of Production
- Mix Studio
- Director of Integrated Production
- Shoot Supervisor Gavin Wellsman
- Executive/Production Sue Ellen Clair
- Director of Integrated Production
- Group Executive Producer
- Group Executive Producer Julie Collins
- Director of Integrated Production David Rolfe
Do you use your smartphone while driving? Or does it depend on who's in the car with you?
This sobering spot out of BBDO New York - the latest iteration in At&T's six-year-running 'It Can Wait' campaign - is built around new research showing that when there are passengers in a car, 36% of drivers admit to using a smartphone while driving, with the number dropping to 30% when driving with a child. But when people are alone, the number increases dramatically to 64%.
Helmed by Frederic Planchon through Anonymous Content, who also directed last year's ad, Close To Home, the 30-second spot features less digital wizardry than its predecessor, but is just as effective.
Connections
powered by
- Agency BBDO New York
- Editing Company Work Editorial LA
- Production Anonymous Content
- Visual Effects The Mill New York
- Chief Creative Officer Greg Hahn
- Colourist Fergus McCall
- Copywriter Rick Williams
- Director Frédéric Planchon
- Editor Rich Orrick
- Executive Creative Director Matt MacDonald
- Executive Producer Dan Blaney
- Executive Producer Erica Thompson
- Managing Director Eric Stern
- Producer Erin Wile
- Assistant Editor Christopher Fetsch
- Assistant Editor Evelina Gokinayeva
- Director of Integrated Production David Rolfe
- Executive/Production Sue Ellen Clair
- Group Executive Producer Julie Collins
- Head of Production Kerry Haynie
- Mix Studio Heard City
- Production Supervisor Donald Cager
- Shoot Supervisor Gavin Wellsman
- Sound Mixer Phil Loeb
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