Donate Life: The World's Biggest Asshole

Coleman F. Sweeney is an asshole. The man doesn't have a single redeemable quality, or does he?

Created by The Martin Agency this clever PSA narrated by Will Arnett follows Sweeney, played by actor Thomas Jane, as he gives cigarettes to kids, drink drives, and generally works hard to be the human personification of the word asshole.

In death however, the character’s decision to be on the donor’s list changes everything, in life he may have been an asshole, in death he is a hero.

Furlined’s Speck & Gordon direct the film for Donate Life, a non-profit alliance of national organisations dedicated to educating the public and advocating for organ, eye and tissue donation.