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IKEA: Let's Relax

This new IKEA spot from ACNE Stockholm tells us to stop treating food as a competition and simply enjoy it.

by shots on 2^nd August 2016

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IKEA – IKEA: Let's Relax

Credits

Agency Acne Advertising/Sweden

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Credits

Agency Acne Advertising/Sweden
Director of Photography Anders Jedenfors
Art Director Cecilia Dufils
Copywriter Markus Bjurman
Executive Producer David Olsson
Creative Fredrik Preisler
Creative Katie Copeland
Creative Morten Kjaer

Director Tompa & Rondo
Producer Fredrik Skoglund
Creative Director Johan Holmgren

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It's all about #foodporn in this new film from ACNE Stockholm for IKEA's new kitchen range. Created by ACNE Advertising and IKEA's in-house creative team and shot by ACNE Production's Tompa & Rondo (aka Tomas Skoging and former creative Filip Nilsson), the film gives us a glimpse of what social media might have been like in years past.

You can read more about Skoging and Nilsson's new partnership and the making of this spot by clicking here.

Connections

Agency Acne Advertising
Art Director Cecilia Dufils
Copywriter Markus Bjurman
Creative Fredrik Preisler
Creative Morten Kjaer
Creative Director Johan Holmgren
Director of Photography Anders Jedenfors
Executive Producer David Olsson
Producer Fredrik Skoglund

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