Share

Momondo – Momondo: DNA Journey

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Online independent global travel search site Momondo takes viewers on the greatest journey they've ever taken in this new campaign.

Created by & Co, the campaign invited 67 people from all round the world to have their DNA road- mapped. Many of these people defined themselves by their nationality before being surprised to find out they aren't who they thought they were, and their nationality was not as clear cut as they previously believed.

Produced by Bacon and helmed by Jeppe Rønde the campaign aims to inspire people to travel and give up on national prejudices.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share