Zen Entertainment Produces Fathers Day Campaign
The Costa Rican production company joins Gollo to ask for an official father's day.
Costa Rican production company Zen Entertainment has produced a beautiful campaign via Mccann San José, for fathers day in Costa Rica alongside Gollo Company, by asking for an official date to celebrate fathers.
In Costa Rica, Fathers Day is celebrated every third Sunday of June. The campaign instead asks to have June 17th as the official holiday. The TV spots are made of fathers next to their children asking for a special holiday for them. The campaign was so successful that members of Congress suported the initiative with a bill project. In order to have the bill in congress Gollo needed to collect 22,000 citizens 'signatures. By the end of the campaign Gollo delivered around 57,000 citizen’s endorsements.
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