Yakult exposes the rhythm in all of us

Collaborating with agency dentsumcgarrybowen, director Le GED leads Yakult’s first international campaign targeting over 40 markets represented inside a single 60-second ad. 

Aired throughout the Beijing Olympics and hitting markets sporadically right after, the smooth and rhythmic film evolves to its own beat. Various situations of everyday life, relatable no matter where you are from, blend seamlessly together with the director’s signature camera movements, Mise en abyme, match cuts and frames... before going full-circle.  

An ode to to healthiness and well-being, the spot helps Yakult positions itself as la leading brand in the probiotic   yogurt market around the globe. All while leaving the   spectator with a sense of zen.