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Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. 

The campaign, Wear What You Love Anywhere, showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.

Created by BBDO New York, the new series of :15 spots highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen , working out in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere. 

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