We are all UNICEF

UNICEF’s new campaign in the United States from RSA director Jamie Delaney and agency Accomplice, celebrates the global community that helps build, happier, healthier, safer lives for children.

From fundraising runners to truckers and airport staff delivering aid, from teachers and doctors to students launching awareness campaigns. The film delivers the message that together UNICEF has saved and meaningfully improved more children's lives than any other humanitarian organisation.

Through a series of vignettes, filmed globally, and set to a call-to-action voice over, we see the supporters, the staff, and the partners, behind UNICEF’s work on the ground in 190 countries and territories, providing children with the lifesaving supplies and assistance they desperately need.

Over eight decades the United Nations Children's Fund (UNICEF) has built an unprecedented global support system for the world's children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care, safe water and sanitation, nutrition, education, emergency relief and more.

Change for children starts now — with you.