Vrbo matches travelers with perfect vacation homes in national ad campaign

Vrbo, which pioneered online vacation rentals nearly 25 years ago, launched a national TV ad campaign focused on helping families and groups of friends find the perfect vacation home. 

The ad, called Find Me A Match, depicts three distinctive groups being perfectly matched with homes that fit their unique needs. Directed by Todd Strauss-Schulson and produced by PRETTYBIRD and Vrbo’s internal creative team, the ad pairs colorful visuals with rollicking choreography and a memorable jingle that showcases the company’s new official pronunciation - “Ver-boh.”

“The idea for this campaign started with a basic question: How can we communicate the idea of a perfect match in the simplest way possible? We decided to illustrate the idea that any traveler can find their ‘one-in-a-million’ home in a way everyone can understand: through song, dance and striking visuals,” said director Todd Strauss-Schulson, also known for the recent romantic comedy ‘Isn’t It Romantic.’ “We treated the storyline like a love story based on the idea that there’s one perfect vacation home out there for everybody. The bold visual cues and catchy song tell our story to a mass audience in a fun, memorable way.”