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Voyager welcomes Grayson Whitehurst for US commercial representation
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The Brooklyn-based filmmaker offers a unique approach at blending dark comedy with unconventional storytelling, placing humour in unexpected places.
Voyager announce the signing of Writer/Director Grayson Whitehurst to their creative family.
The Brooklyn-based filmmaker offers a unique approach at blending dark comedy with unconventional storytelling, placing humour in unexpected places for clients like Skittles, Purple, Mountain Dew, and most recently, AXE. Outside of his commercial work, Whitehurst's knack for spot-on casting shines through in his narrative projects, which have premiered on Omeleto and screened at several Oscar-qualifying film festivals worldwide.
“From the moment I first saw Grayson’s work, I was struck by his focus on craft,” expresses Charles Frank, Director and Co-Founder of Voyager. “His attention to detail, his cinematic sensibilities, and his grounded, human performances transform even the most outlandish concepts into believable realities. He’s a storyteller through and through. Grayson always finds a way to draw you in and make you laugh at something deeply human, even at times, tragic. To me, that’s the best kind of comedy. I’m so grateful to have Grayson join the Voyager roster.”
A life-long filmmaker at heart, Whitehurst discovered his love for storytelling at an early age. Later graduating from New York University with a degree in Film & Television, he dedicated himself to directing short films which garnered award nominations at festivals like HollyShorts, RiverRun, Sarasota, and more. As his craft evolved, Whitehurst ventured into the advertising space, looking to apply his already established skillset to new creative challenges. In 2021, he signed with creative production studio Los York, solidifying his position in the realm of commercial and branded content. Following his achievement of an AdAge Editor’s Pick and a Silver Clio for the Make It With Dairy campaign by BC Dairy and Alberta Milk, along with notable recognition as an alumni of the SHOOT Magazine New Directors Showcase, Berlin Commercial Festival, and 1.4 Awards, Whitehurst organically transitioned to Voyager’s roster of creatives.
“I’m most excited to know that they will be advocating for projects that resonate with my vision, goals, and creative intentions day in and day out,” shares Whitehurst. “I like to leave audiences moved, confused, and conflicted…this combination is typically a hard sell in the ad space, but we’re on the same page that these types of stories are the ones that are worth fighting for. It’s refreshing to have a team behind you that not only sees and hears your perspective, but embraces and encourages it.”
To kick off their collaboration, Whitehurst's most recent campaign for AXE showcases their new Black Vanilla scent from their premium Fine Fragrance Collection. Edited by Kauai of Leap Year, the humour-filled spot follows a protagonist caught in a daydream as he enjoys the sweet smell of vanilla ice cream while showering. Reality quickly interrupts as he finds himself in a grocery store checkout line, smelling AXE’s new Black Vanilla body wash.
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