Vital Proteins and Jennifer Aniston present It's Within Us
72andSunny partner with Vital Proteins and Jennifer Aniston for new campaign.
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Leading collagen brand, Vital Proteins, announced that Jennifer Aniston, would be joining as Chief Creative Officer, and the star of the brand’s new campaign, It’s Within Us.
Led by top creative agency, 72andSunny, and production by, RadicalMedia, the campaign will serve as a look into how Aniston incorporates wellness and Vital Proteins into her day-to-day life.
Directed by Josh and Xander, the campaign will appear across broadcast, social media, and digital streaming. In addition to Aniston, Vital Proteins’ lifestyle and fitness influencers Brian Mazza, Soukeyna, Silvy Araujo and Anne Hagen, will each appear in their own campaign setups reflecting how they use their go-to collagen products.
Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company RadicalMedia/USA
- Director Josh & Xander
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Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company RadicalMedia/USA
- Director Josh & Xander
- Photography Art Partner/USA
- Editing Company EXILE Edit
- Editor Max Koepke
- Music Leland Music
- Sound Design 19 Sound
- Mix Lime Studios
- Color Company 3/Los Angeles
- Editor Christopher Fetsch
- Talent Jennifer Aniston
Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company RadicalMedia/USA
- Director Josh & Xander
- Photography Art Partner/USA
- Editing Company EXILE Edit
- Editor Max Koepke
- Music Leland Music
- Sound Design 19 Sound
- Mix Lime Studios
- Color Company 3/Los Angeles
- Editor Christopher Fetsch
- Talent Jennifer Aniston
Jennifer Aniston:
“I have had a passion for health and wellness for years. I know that this topic can be overwhelming so through this campaign, I want to show simple ways to incorporate collagen into your daily life. For me, it’s adding it to my morning coffee and replenishing after a workout, but there is truly an option for everyone.”
Tahirah Edwards Byfield, 72andSunny:
"In the films, we see a holistic wellness routine inspired by Jennifer's. But it's more than that, we follow a person's path to finding confidence from the inside; a journey that's far from effortless, but absolutely gratifying. Our campaign tagline, 'It's Within Us,' works two-fold — alluding to both collagen itself (a protein that is in our bodies) and reminding us that everything we want to be already exists within."
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