Vigics launches new Samsung campaign
Vigics launches a campaign for a unique collaboration between Samsung and the Amsterdam brands The New Originals and ByBorre Textiles.
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The Amsterdam production company Vigics is the brains behind Samsung's new campaign film, in which the tech brand collaborates with two young Amsterdam brands.
For the groundbreaking smartphone, the Samsung Galaxy Ultra S22, the brand joined forces with The New Originals (TNO) and ByBorre. A match made in collab heaven as all three offer creators a platform, each in their own way. Due to the combination of TNO's empowering community feeling, ByBorre's mission to educate on responsible textiles and Samsung's #DoWhatYouCant credo, this collab already promises to become the talk of the town.
In the campaign shot by Luca Shakison, we see the worlds of Samsung, TNO and ByBorre come together. For this collaboration, the brands have made a mini collection together, which are central to the film. Through the daydream of the TNO store manager and Freddy, the TNO mascot, Shakison takes you through the creation of the collection.
Credits
powered by
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- Production Company Vigics
- Director Luca Shakison
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Credits
powered by
- Production Company Vigics
- Director Luca Shakison
- Music/Sound Design Six Feet High
- Executive Producer Dwight Groot
- Producer Vera De Bode
- Producer Jessey De Nijs
- DP Bart Hoveijn
- Art Director Cheriva Volney
- Stylist Faouziat Biera Faous
- Post Producer Willem Korsten
- Colorist/Editor Fernando Barrientos
Credits
powered by
- Production Company Vigics
- Director Luca Shakison
- Music/Sound Design Six Feet High
- Executive Producer Dwight Groot
- Producer Vera De Bode
- Producer Jessey De Nijs
- DP Bart Hoveijn
- Art Director Cheriva Volney
- Stylist Faouziat Biera Faous
- Post Producer Willem Korsten
- Colorist/Editor Fernando Barrientos
Luca Shakison says the following about the collaboration: “As a result of the concept I received from TNO, I tried to establish a natural connection between Samsung, TNO and ByBorre in this film. The film takes you into the daydream of TNO's store manager Mosey, who visits Borre's studio together with Freddy and gives the viewer a small insight into the creative process behind the collaboration."
For this unique collab, TNO designed two pieces inspired by the Galaxy S22 series Ultra. A limited-edition hoodie and a phone case that you can wrap around you.
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