Vans launches This Is Off The Wall
The original sports action brand launches its 2023 Global Brand Campaign with a lively new spot produced through Love Song.
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Sports action brand Vans has announced its 2023 Global Brand Campaign, This is Off The Wall, the first project under its new foundation.
The campaign launches with this bold and dynamic anthem film directed by Will Dohrn through Love Song.
Focusing on the journey of self-discovery through creative exploration and expression, This is Off The Wall is a powerful human homage to all creators.
The film features Van’s ambassadors – artist Little Simz and Van’s Skate Team riders Beatrice Domond and Felipe Nunes – reflecting how they seek authenticity in themselves, their relationships, and the world while propelling culture forward.
Credits
powered by
- Agency Client Direct
- Production Company Love Song
- Director Will Dohrn
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Credits
powered by
- Agency Client Direct
- Production Company Love Song
- Director Will Dohrn
- Creative Consultant Anomaly/New York
- Creative Consultant Anomaly/Venice
- Head of Production Paige Kauffman
- Editing Cosmo Street/Los Angeles
- Managing Director Yvette Cobarrubias
- Executive Producer Marie Mangahas
- Head of Post Production Kacie Gomez
- Finishing/VFX The Mill/London
- Executive Producer Clare Melia
- Post Producer Chloe Ensor
- Executive Creative Director Dan Williams / (Creative Director)
- Creative Director Thomas Luff
- Color Company 3/London
- Senior Color Producer Chris Anthony / (Color Producer)
- Colorist Simon Bourne
- Music Supervision Go Big! Entertainment
- Music Supervisor Gerry Cueller
- Sound Barking Owl
- Senior Producer KC Dossett
- Sound Designer Gus Koven
- Audio Mixer AJ Murillo
- VP Creative Rob Teague
- Creative Director Bruno Luglio
- Associate Creative Director/Design Director Benoit Ollive
- Creative Director Matt Even
- Associate Creative Director/Art Director David Happekotte
- Chief Creative Officer/Partner Josh Fell
- Executive Producer Deannie O'Neil
- Line Producer Jenni Haberstock
- Managing Director Josh Jefferis
- Senior Director Creative Services Anne Oburgh
- Director of Production Nate Rogers
- Group Creative Director Jeremy Wirth
- Creative Director Joaquin Salim
- Senior Producer Antonietta Croft
- Creative Director Mariana Oliveira
- Art Director Joel Vandruff
- Associate Creative Director Lucy Logan
- Copywriter Erin Kaupp
- Post Producer Noreen Khan
- Editor Fouad Gaber
- Lead Assistant Editor Helena Teixeira
- Assistant Editor Tony LaRocca
- Designer Makena Hammond
Credits
powered by
- Agency Client Direct
- Production Company Love Song
- Director Will Dohrn
- Creative Consultant Anomaly/New York
- Creative Consultant Anomaly/Venice
- Head of Production Paige Kauffman
- Editing Cosmo Street/Los Angeles
- Managing Director Yvette Cobarrubias
- Executive Producer Marie Mangahas
- Head of Post Production Kacie Gomez
- Finishing/VFX The Mill/London
- Executive Producer Clare Melia
- Post Producer Chloe Ensor
- Executive Creative Director Dan Williams / (Creative Director)
- Creative Director Thomas Luff
- Color Company 3/London
- Senior Color Producer Chris Anthony / (Color Producer)
- Colorist Simon Bourne
- Music Supervision Go Big! Entertainment
- Music Supervisor Gerry Cueller
- Sound Barking Owl
- Senior Producer KC Dossett
- Sound Designer Gus Koven
- Audio Mixer AJ Murillo
- VP Creative Rob Teague
- Creative Director Bruno Luglio
- Associate Creative Director/Design Director Benoit Ollive
- Creative Director Matt Even
- Associate Creative Director/Art Director David Happekotte
- Chief Creative Officer/Partner Josh Fell
- Executive Producer Deannie O'Neil
- Line Producer Jenni Haberstock
- Managing Director Josh Jefferis
- Senior Director Creative Services Anne Oburgh
- Director of Production Nate Rogers
- Group Creative Director Jeremy Wirth
- Creative Director Joaquin Salim
- Senior Producer Antonietta Croft
- Creative Director Mariana Oliveira
- Art Director Joel Vandruff
- Associate Creative Director Lucy Logan
- Copywriter Erin Kaupp
- Post Producer Noreen Khan
- Editor Fouad Gaber
- Lead Assistant Editor Helena Teixeira
- Assistant Editor Tony LaRocca
- Designer Makena Hammond
In the anthem film, Dohrn plays with a sense of scale and brings the audience on a kaleidoscopic visual journey. In-camera distortion and multi-layered VFX – executed by The Mill – bring the creative paths of Little Simz, Domond, and Nunes to life.
The film keeps the creators as the focal point, visualising them as unique and individual auras while scintillating in-camera efforts warp the surrounding environmental elements in their wake, showcasing how each brings their distinctive style to every part of their lives.
“I was immediately inspired when I saw the script,” says Dohrn. “I wanted the film to feel reminiscent of classic old skate videos and utilize VFX elements to make it fresh and contemporary. Ultimately, it’s a subtle nod to the homemade, DIY, punk aesthetic that Vans was born out of.”
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