Uppercut add industry maven Lisa Houck as managing director
Built on a solid understanding of the creative process, Lisa Houck has built a sterling reputation by curating collaborations between brands and innovative makers.
Lisa Houck joins the executive team as Managing Director at Uppercut, a premier east coast editorial, finishing, and VFX studio with headquarters in New York, and a soon-to-be-opened office in Atlanta.
Built on a solid understanding of the creative process, Lisa Houck has built a sterling reputation by curating collaborations between brands and innovative makers. With twenty years of experience in artist representation, business development, production, and post-production, she is most recently known for elevating creative minds to the apex of their potential through her talent agency, Salon Reps, which she launched in 2010. She has produced editorial, animation, and visual effects for integrated campaigns with global brands and agencies. Houck also led the commercial division of the award-winning Method Studios, overseeing the diversification of the company’s capabilities with the growth of its live-action arm, Method Labs.
With a newly renovated flagship office in New York, Uppercut boasts an impressively loyal client base who enlist them repeatedly to provide powerful post solutions. They have achieved tremendous success and growth this year, leading to the imminent expansion of a second location, and this augmentation of high-level management. During such uncertain and tenuous times within the industry, Uppercut has nevertheless leveraged its capabilities to serve the market more effectively, with projects for top brands including Nike, Jose Cuervo, Verizon, Volvo, and Johnson & Johnson. Through their partnership with sister company Racket Club, a boutique music studio, Uppercut benefits from direct access to the best composers, and the ability to create a streamlined and fully integrated post experience through delivery. Uppercut continues to generate new business based on these strong, multi-faceted offerings and its service-oriented approach.
“Adding Lisa to our team as Managing Director signals the next chapter for Uppercut,” says Uppercut Founder and Editor Micah Scarpelli. “We look forward to building upon our proven resilience and substantial growth that we’ve realized during 2020, and navigate this time of expansion with Lisa’s gifts for organization, inspiration, development, and implementation at the helm. She brings energy, attention to detail, and artistic passion to all that she does. Uppercut is in good hands.”
“I am extremely excited to dig in and build upon the relationships that the talented team at Uppercut has already fostered,” says Houck. “It’s inspiring to be working with a company with such a strong creative culture, and forward-thinking leadership that is strategic, fearless, and responsive to the market. Uppercut is on a path of remarkable ascension and I’m honored to facilitate its continuation in this next chapter of my career.”