Unnecessary Inventions and noosa get together for Valentines Day

This Valentine’s Day, noosa yoghurt (known for delicious, velvety yoghurt made with natural ingredients and whole milk) is partnering with Matty Benedetto of Unnecessary Inventions to create a new collection of inventions that will offer fans seven ways to love noosa EVEN MORE!

The genius behind the Pizza Fanny Pack, the Flippin MittenS and the sold out Vote From Home booth, Matty has over 2M+ TikTok followers, where his invention videos get over 100,000 views. This is the first time he’s working with a brand to create a bespoke collection like this.

Created in partnership with its lead agency Sausalito-based Butler, Shine, Stern & Partners (BSSP), noosa dropped a teaser and will be unveiling one new invention every day this week leading up to Valentine's Day – all of the creative leans into the lighthearted nature of the inventions and highlights how noosa is bringing the passion(fruit) back.

Noosa – Unnecessary Inventions

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Agency BSSP/Sausalito

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Credits

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Agency BSSP/Sausalito
Group Creative Director Nicole Michels McDonagh
Copywriter Forrest Quinn
Executive Producer Fearghal O'Dea
Producer Lauren Chatman
Art Director Sarah Johnson
Senior Art & Print Producer James Sablan

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Jason Vieth, Senior Vice President, General Manager of noosa yoghurt

At noosa, we are always looking for unique ways to engage with our passionate fans. This Valentine’s Day, we partnered with Matty Benedetto of Unnecessary Inventions to show our fans some love by creating a handful of over-the-top ways for noosa lovers to enjoy their favorite yoghurt in a way unlike any other. Matty’s quirky noosa inventions will offer up fun ways to celebrate Valentine’s Day with bold, out-of-the box inventions that match noosa’s bold, delicious flavors.

Nicole Michels McDonagh, Group Creative Director, BSSP

Noosa has always had a devoted fan following. We thought it only appropriate during Valentine’s week to share some ways our current fans (and new ones) could love noosa even more. And partnering with the creative, joyful spirit of Unnecessary Inventions was a match made in creamy dreamy yoghurt heaven. Yes, at noosa we take making the very tastiest yoghurt seriously, but that doesn’t mean we don’t want to give the whole world something to smile about.