Bicoastal Union Editorial has made a high-profile addition to its roster with the arrival of Rick Lawley

Best known as the co-founder of Whitehouse Post, which opened in London in 1990, Lawley moved to the west coast in 2001 to open the Los Angeles office. Additionally, he was involved in the development of three other companies: Scholar, Carbon, and Cap Gun. His deep credit list spans celebrated work for Apple, GE, and Toyota, among others.

“I have known Rick for a decade, ridden with him, broken bread with him, laughed and cried with him,” said Union Partner and Managing Director Michael Raimondi, who presides over the company with Partner and Managing Director Caryn Maclean, alongside Executive Producer Melissa Lubin in NY, and Executive Producer Vicki Russell in Austin. “Mostly, I’ve admired him as an editor and as a human, and I finally get to work with him.”

I was not looking for a new home after Whitehouse Post, but I admire Union Editorial for their commitment to doing great work and being good people

During his decades-long career, Lawley has earned a reputation as an exceptional storyteller, collaborating on commercial projects with directors Jim Jarmusch, Wim Wenders, and Ridley Scott, as well as commercial and music video projects with Jonathon Glazer, Jake Scott, Tarsem, Frank Budgen, Tractor, and many more. 

His work has been honored with Cannes Lions, British Television Awards, D&AD Awards, Clios, and by the AICP.