Union Editorial Spots Feature Katy Perry & 'Top Chef' Winner

Two new CoverGirls spots created via Grey/NY broke during the Grammy telecast and both were edited at bicoastal Union:

Katy Perry shows you how to “Plumpify” lashes (to 50 times their volume) in this :60 spot directed by Jonas Akerlund and edited by Union’s Eric Argiro. Perry is an energetic swirl of black and red, as she literally pumps up the color. “Z Intro” - edited by Union’s Laura Milstein - marks recording artist Zendaya’s first commercial as spokesmodel for beauty brand CoverGirl. In the ad, directed by Ben Hassett, Zendaya dances to her new single, “Something New,” while sampling a number of different beauty looks. VFX on both commercials were also done at Union.

Rachael Waxler cut “Voltaggio”, created via 72andSunny & directed by Chris Applebaum of Wondros. The spot stars “Top Chef” winner Michael Voltaggio laying waste to a classic steakhouse setting in favor of the new Steakhouse Thickburger from Carl’s Jr. Los Angeles Eater, the LA Times and others have been eating the spot up.

Created via RPA, directed by Hungry Man’s Bryan Buckley and edited by Jim Haygood, the Honda Super Bowl entry “A New Truck to Love” offers a new spin on the Queen classic “Somebody to Love” and was one of the most popular spots on Game Day.

Led by Creative Director Chris Bialkowski and Executive Producer/Partner Caryn Maclean, the Union graphics department delivered two high-profile projects breaking this month: the first season of Amazon Prime’s The New Yorker Presents and the four-part Netflix docuseries, Cooked. Both series hail from Alex Gibney’s Jigsaw Productions, with whom Union and its artists have collaborated on numerous projects, including Freakonomics: The Movie, Death Row Stories, Taxi to the Dark Side, Mea Maxima Culpa: Silence in the House of God, and Steve Jobs: Man in the Machine.

In the midst of a hotly contested campaign season (for the Oscar and the Presidency), one victory is undisputed: the second-highest viewed film online is a raunchy, raucous college comedy, Blue Mountain State: The Rise of Thadland. Co-Produced and co-financed by Union Entertainment Group (UEG) in association with Lionsgate Films, and released on iTunes February 2, the movie version of the popular Spike TV series hit the #1 spot in North America and numerous countries around the world. The film was Co-Produced by Union Entertainment Group’s SVP Noah C Haeussner and Co-Executive Produced by Union Editorial President/Managing Partner Michael Raimondi, with Post Production, VFX and Online all done at Union Editorial.