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Ulta Beauty launches Where Dreams Begin
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The new campaign continues to reinforce Ulta Beauty's brand purpose to bring possibilities to life through the power of beauty with an exploration of the role beauty plays in our lives.
Ulta Beauty is launching the next chapter in their brand story: the Where Dreams Begin campaign launching nationally today [September 7th].
The new campaign continues to reinforce Ulta Beauty's brand purpose to bring possibilities to life through the power of beauty with an exploration of the role beauty plays in our lives.
Where Dreams Begin is a refreshing nod to the enduring powers of beauty: togetherness, self-care and self-expression. The campaign, directed by Malik Hassan Sayeed, shines a light on our vital need for hope and dreams as we all navigate these challenging times.
Credits
powered by
- Agency McCann/New York
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
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Credits
powered by
- Agency McCann/New York
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Executive Creative Director Kathleen O'Brien
- Creative Director Gabrielle Shirdan
- Creative Director Ruth Boulter
- Creative Director Jennifer Andrews
- Art Director Diana Tantillo
- Art Director Emma Kasarsky
- Executive Music Producer Eric Johnson
- Executive Producer Debbie Dunlap
- Producer Jory Sutton
- Music Producer Dan Gross
- DP Malik Sayeed | (Director/DP)
- Executive Producer Helen Hollien
- Editor Eric Argiro
- Managing Director Lauren Hertzberg
- Executive Producer Ellese Shell
- Producer Hope Duhaime
- Sound Design Company Sonic Union
- Producer Carolyn Mandlavitz
- Line Producer Natalie Hill / (Producer - USA)
Credits
powered by
- Agency McCann/New York
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Executive Creative Director Kathleen O'Brien
- Creative Director Gabrielle Shirdan
- Creative Director Ruth Boulter
- Creative Director Jennifer Andrews
- Art Director Diana Tantillo
- Art Director Emma Kasarsky
- Executive Music Producer Eric Johnson
- Executive Producer Debbie Dunlap
- Producer Jory Sutton
- Music Producer Dan Gross
- DP Malik Sayeed | (Director/DP)
- Executive Producer Helen Hollien
- Editor Eric Argiro
- Managing Director Lauren Hertzberg
- Executive Producer Ellese Shell
- Producer Hope Duhaime
- Sound Design Company Sonic Union
- Producer Carolyn Mandlavitz
- Line Producer Natalie Hill / (Producer - USA)
It is a celebration of optimism, togetherness, new beginnings.
A custom arrangement of the song, Where our Dreams Begin, has been recorded both in English by up-and-coming artist, Esabalu; and in Spanish, by Ella Bric.
The campaign will run through Fall 2020 and into 2021 on broadcast, social and digital.
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