Toyota reignites Start Your Impossible campaign

Toyota Motor Corporation (Toyota) launches the next chapter of the Start Your Impossible global marketing campaign, igniting excitement for the Olympic and Paralympic Games Paris 2024.

The global campaign showcases the power of local communities rallying behind their athletes and emphasises Toyota’s belief that no journey is taken alone.

The Start Your Impossible campaign not only showcases remarkable Olympic and Paralympic athletes but also sheds light on the heroes behind their success, the coaches, teammates, parents, and fans, the community that fuels their journey.

The campaign message celebrates that where you come from, your community, matters. It’s this respect for local communities and long-standing commitment to sports that shines in Toyota’s support of more than 200 Olympic and Paralympic athletes around the world.

Toyota – Send Off

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Agency Saatchi & Saatchi/Los Angeles

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Credits

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Agency Saatchi & Saatchi/Los Angeles
Ad Agency Saatchi & Saatchi/Dallas
Ad Agency Dentsu/Tokyo

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Send Off highlights the powerful impact of communities joining together to support their athletes as they head to the Olympic and Paralympic Games Paris 2024.

The fully integrated campaign features more than 20 exceptional Olympic and Paralympic athletes and spans various platforms, including broadcast commercials, digital video, digital content, paid social, out of home (OOH), and programmatic advertising. The six linear TVC spots will vary from :60, :30, and :15 seconds. Additionally, the campaign incorporates a mix of :06 and :15 social spots.

The Start Your Impossible theme highlights Toyota’s respect for diverse local cultures and the pivotal role communities play in the athletes’ journey. To honour the people behind the scenes, it took a monumental global strategic and creative collaboration between long-standing agency partners, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo).

Through the 2024 campaign, Toyota aspires to ignite the spark of endless possibilities that reside within communities all over the globe.