Toyota kicks off the holiday season with new spots

With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. 

Like No One’s Watching, the first of two Toyota holiday ads, debuted during NBC’s primetime special, Christmas in Rockefeller Center, with a personalised throw from a show host.

Like No One’s Watching is a :60 spot that shares the touching story of a young woman, Clara, who takes it upon herself to perform selfless acts of kindness for others throughout the holiday season. In the spot, Clara is shown delivering groceries to her elderly neighbour, leaving a small gift for another young neighbour and helping to catch and return a neighbour’s dog that escaped.

The spot shows Clara alone in her city, choosing to help cover her coworker’s shift for the holidays. In the final scene, Clara arrives home on Christmas Eve where she is surprised by a group of neighbours who are returning the favour with a Christmas tree and gifts. Like No One’s Watching was created by Saatchi & Saatchi and directed by Oscar Nominated director Ted Melfi.

Toyota’s Hispanic creative conveys a magical message of togetherness that’s sure to touch viewers hearts. The bilingual :60 spot titled, The Search, shares a heartwarming Christmas story of a young protagonist, Sophia, and her grandfather driving in their Sequoia on a journey to find Santa’s house. While the mission may prove daunting, the two share a special moment together on their adventure. The bilingual spot was created by Conill Advertising and directed by award-winning director Peter Thwaites.

“Toyota’s holiday message focuses on simple acts of kindness and encourages people to connect with their communities this holiday season,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “We hope this heartwarming message will inspire viewers to spread kindness, during the holidays and beyond.”

In the spirit of celebrating those that serve others, Toyota is giving back to our community heroes: teachers. Toyota is partnering with National Center for Families Learning (NCFL) and Kids In Need Foundation (KINF) to provide teacher supply boxes that include essential supplies to fuel a semester of learning, including notebooks, pencils, folders, markers and more. All teachers at five under- resourced school districts across the country will be outfitted with supplies, impacting more than 15,000 students. Often, teachers receive a limited number of supplies for their students at the beginning of the school year, which is quickly depleted as the semester progresses.