Tiger Woods launches lifestyle brand Sun Day Red
Slash produces campaign for Tiger Woods’ launch of Sun Day Red.
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Golf superstar Tiger Woods unveiled the creation of a new brand called Sun Day Red, launched as a full partnership with TaylorMade Golf Company, after the end of his 27-year relationship with Nike.
Sun Day Red is marketed as a “lifestyle brand” for both sports fans and non-athletes and will include apparel and shoes.
Mr. Woods’ affinity for red stems from his mother, who is from Thailand, where the coloUr has a meaningful significance. The red he chose is the one that is most prominent and most consistent with what he believes is the red that has inspired him. As for the space between Sun and Day, it was meant to underline the brand as more than a weekly fit.
Credits
powered by
- Agency AKQA/San Francisco
- Production Company Slash Dynamic
- Director Travis Hanour
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Credits
powered by
- Agency AKQA/San Francisco
- Production Company Slash Dynamic
- Director Travis Hanour
- Managing Director Tanya Cohen / (Managing Director)
- Producer Adam Kaiser
- DP Peter Konczal
- Editorial Lockt Editorial
- Post Producer Spencer Zachary
- Post Production Therapy Studios
- Editor/Partner Doobie White
- Sound Design & Mix Dillon Cahill
- Color Ethos Studio
- Colorist Kaitlyn Battistelli
- Producer Alec Carrier
- Group Creative Director John Gordon
- Client Director Hunter Patrick
- Production Designer JT Camp
- Editor Dan Abraham
- Assistant Editor Christopher Evans Roberts
Credits
powered by
- Agency AKQA/San Francisco
- Production Company Slash Dynamic
- Director Travis Hanour
- Managing Director Tanya Cohen / (Managing Director)
- Producer Adam Kaiser
- DP Peter Konczal
- Editorial Lockt Editorial
- Post Producer Spencer Zachary
- Post Production Therapy Studios
- Editor/Partner Doobie White
- Sound Design & Mix Dillon Cahill
- Color Ethos Studio
- Colorist Kaitlyn Battistelli
- Producer Alec Carrier
- Group Creative Director John Gordon
- Client Director Hunter Patrick
- Production Designer JT Camp
- Editor Dan Abraham
- Assistant Editor Christopher Evans Roberts
In ambition, if not design, Sun Day Red reflects a growing trend, one in which athletes see long-term potential in the increasing convergence of fashion and sports into one category known as “lifestyle.”
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Mr. Woods said. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
Slash Managing Director, Tanya Cohen said: “We were thrilled to be a part of the launch film and help bring this dream project to life. It’s rare to have such a brilliant new brand launch into the marketplace, driven by such an iconic figure and an incredible team supporting his vision.”
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