The Weeknd’s big electric energy for Mercedes Benz

Little did The Weeknd think, when he sang in his hit 2016 single Starboy, “we don’t pray for love, we pray for cars”, that one day those prayers would come true in a collab with Mercedes-Benz.

For the launch of its first electric car, the EQC, the brand, antoni garage and CANADA director Nicolás Méndez highlight not only what the electric vehicle can do, but also what Mercedes has done for vehicular-progress throughout time, featuring some of Merc's most iconic makes and models in a zoom through 133 years of automotive history. 

"This is a special moment for the entire Mercedes team: with the campaign on the EQC we are entering the era of electric mobility,” says Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars. 

"The campaign takes emotional experiences of our customers with iconic Mercedes vehicles and shows how we are reinterpreting them in the electric EQC in the present day. A completely new driving feel, pioneering spirit and sustainable, modern luxury are at the core of our EQC communications."