The UK in mourning as Queen Elizabeth II dies
On the sad passing of the beloved monarch, advertising is halted and schedules adjusted on broadcast media.
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It was announced yesterday, at 6.30pm UK time, that Queen Elizabeth II had died.
As the nation and, indeed, much of the world, mourns the passing of the UK's longest serving monarch, advertising industry bodies reacted to the news with a series of statements. The ISBA commented that, "Everyone at ISBA is deeply saddened by the death of Her Majesty the Queen. The thoughts of all of us are with the Royal Family at what will be a time of great sorrow."
The Queen was exemplary in her work for our people and society, and we know that the advertising industry will be sensitive to the mood of the nation during this period of mourning.
Paul Bainsfair, the Director General of the IPA said; "It is with a heavy heart that we hear the news of the death of Her Majesty Queen Elizabeth II. She has been Head of State and our Queen for all of our lifetime and she was revered across the World for her wisdom and her sense of duty. The greatest honour bestowed upon the IPA in its long history was when Her Majesty awarded our Royal Charter in 2015. We extend our sincerest condolences to the Royal Family as the nation enters a period of mourning."
A statement from BBH, released on the company's Instagram page, read; "BBH is deeply saddened by the great loss of Her Majesty Queen Elizabeth. From World War II through to lockdown under Covid, hers was a life of service. She led by example and, in so doing, she was an inspiration to millions around the world. As a global agency that was born in Great Britain, we proudly won the Queen's Award for Export in the 1990s and it was a further source of pride when Sir Nigel Bogle and Sir John Hegarty were given their knighthoods by Her Majesty for services to advertising. Long live the King."
The Advertising Association's CEO, Stephen Woodford also released a statement; “The Advertising Association pays tribute to Her Majesty The Queen, for her dedicated service to our country during her long reign. The Queen was exemplary in her work for our people and society, and we know that the advertising industry will be sensitive to the mood of the nation during this period of mourning.”
That sensitivity has manifested in many brands deciding to pull the release of scheduled campaigns and pausing their advertising on a variety of platforms for the time being. UK Media owners such as ITV, MailMetroMedia and Ocean Outdoor have already announced a suspension to some or all advertising on their platforms and such suspensions could remain in place until after the Queen's funeral, the date for which, at the time of writing, is yet to be announced, but royal protocol dictates that it is held 10 days after the monarch's death.
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