)
The Sweetshop USA and UK welcome Dana Campanello
)
Already signed with The Sweetshop in Asia, New Zealand and Australia, Campanello knows how to craft stories that stick, bringing her signature style to clients in North America and the United Kingdom.
The Sweetshop welcome the very talented Dana Campanello to their USA and UK rosters.
Already signed with The Sweetshop in Asia, New Zealand and Australia, Campanello knows how to craft stories that stick, bringing her signature style to clients in North America and the United Kingdom.
On signing to The Sweetshop USA and UK, says Campanello “I’m drawn to spaces where you can feel the humanity and where I feel heard as a director. That’s exactly what I’ve found at TSS. It’s a place where I can see myself growing, because this work is about continuous learning, surrounded by people who genuinely care about storytelling and craft. It feels like the right place to be. I’m thrilled to now be part of this new market, where I believe we can do great work and deliver well-crafted pieces, driven by a culture of strong communication and genuine care of what we do.”
Campanello has an innate ability to craft deeply human stories, turning everyday moments into rich cinematic experiences. She builds visually precise worlds across sport, fashion and lifestyle, with tight precision and refined art direction. Leaning into an analogue sensibility, her work is tactile, with controlled pacing, and a subtle textured finish.
Says Melanie Bridge, CEO of The Sweetshop, “Dana's work has a rare honesty to it; you can feel the intention behind every frame. That kind of instinct is what I look for and genuinely get excited about. Having worked with Dana on our NZ and AUS roster, bringing her across to the USA and UK feels like a very natural next step.”
“With ever more content, shouting ever louder for our attention, Dana’s work stands apart. She unquestionably has a perspective that is entirely her own; an interweaving of fashion, music and a vibrant energy which underpins her work. But it’s in her understanding of craft and the tenets of filmmaking which elevates her voice.” adds Morgan Whitlock, Managing Director at The Sweetshop UK.
Campanello has worked with global heavyweights like Amazon, Spotify, Gatorade, and Bumble. Her work has earned recognition within the global award circuit, including a Gold Lion win at Cannes Lions for her MACMA campaign The Art of Self Examination, alongside accolades from D&AD, CLIO, The One Show, and the LIA Awards.
Campanello is now available for commercial, branded, and short-form projects across the USA and UK through The Sweetshop.
