The Student Hotel rebrands as The Social Hub

The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live.

The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the Open Doors concept, a lively and colourful 360° introduction campaign called Whatever Your Journey, it Starts Here.

The Open Doors creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directorsA Nice Idea Studio.

The campaign video of Whatever Your Journey, it Starts Here depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub, from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community.

HALAL Studios Creative Director, Pascal Duval, said: “It’s not often that you get the chance to work together with a brand on a rebrand and repositioning like this. The first campaign under the new platform is aimed at getting eyeballs on the new brand, to intrigue their existing audience and excite a new kind of clientele.”

A largely digital campaign, it will launch across YouTube, Meta and TikTok.

Jason Steere, Managing Director of Brand and Experience at The Social Hub said: “The rebrand to The Social Hub represents a 10-year journey and the evolution of our community. We have a hybrid clientele of students, entrepreneurs, digital nomads, travel guests and more, and we’re proud to have such social spaces that are unrivalled in the mix of use, flexibility and sense of community they offer as an inclusive experience to all guests. With the help of our brilliant partners bringing it to life, our new identity truly represents what we do and who we are, and we’re excited to launch new openings in the coming months that reinforce that ethos.’’

The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November.