The Smithsonian American Women's History Museum launch Unhidden Heroines
Created by Goodby Silverstein & Partners, the experience includes interactive scenes and historically rich narration voiced by carefully cast actors
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The Smithsonian American Women's History Museum will launch Unhidden Heroines, a free augmented reality experience on the National Mall that brings to life the stories of five women whose contributions helped shape America.
From the Lincoln Memorial to the Martin Luther King, Jr. Memorial, the National Mall tells the story of America through many of its most influential leaders. But where are the women whose contributions helped define the country alongside them?
Using AR and interactive storytelling, the experience allows visitors to open unhidden-heroines.com and step into immersive 3D stories mapped to five iconic Mall locations. At each stop, the story culminates in something that doesn't yet exist in real life: a monument-sized statue of the woman herself.
Created by Goodby Silverstein & Partners (GS&P), the experience includes interactive scenes and historically rich narration voiced by carefully cast actors, including an Oneida woman voicing Polly Cooper and a woman who personally knew Dr. Dorothy Height voicing her story, as well as a gamified layer with five collectible artifacts for younger visitors. For those outside Washington, an At Home version is accessible from anywhere.
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Omnicom Production/USA
- Director Aiko Tanaka
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Omnicom Production/USA
- Director Aiko Tanaka
- Audio Post Lime Studios
- Chief Creative Officer Margaret Johnson
- Creative Director Ricardo Uribe
- Creative Director Jeff Fang
- Associate Creative Director Maria Sousa Machado
- Associate Creative Director Claire Stokes
- Head of Production Jim Haight
- Director of Production (HP) Linda Kim
- Executive Producer Marissa Lando
- Senior Producer Van Corsa
- Executive Producer Kelly Crooks
- Senior Line Producer Michelle Breger
- Senior Producer Kathleen Calendaria
- Executive Producer Jackie Helfgott
- Executive Producer Tricia Higgins
- Senior Post Producer Audrey Goss
- Sound Designer/Audio Mixer Joel Waters
- Executive Audio Producer Susie Boyajan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Omnicom Production/USA
- Director Aiko Tanaka
- Audio Post Lime Studios
- Chief Creative Officer Margaret Johnson
- Creative Director Ricardo Uribe
- Creative Director Jeff Fang
- Associate Creative Director Maria Sousa Machado
- Associate Creative Director Claire Stokes
- Head of Production Jim Haight
- Director of Production (HP) Linda Kim
- Executive Producer Marissa Lando
- Senior Producer Van Corsa
- Executive Producer Kelly Crooks
- Senior Line Producer Michelle Breger
- Senior Producer Kathleen Calendaria
- Executive Producer Jackie Helfgott
- Executive Producer Tricia Higgins
- Senior Post Producer Audrey Goss
- Sound Designer/Audio Mixer Joel Waters
- Executive Audio Producer Susie Boyajan
"This experience is truly representative of our museum's mission to expand the story of America through the often-untold accounts and accomplishments of women," said Melanie Adams, interim director of the Smithsonian American Women's History Museum.
"Giving these amazing women the recognition they deserve is something we are incredibly proud of. And by creating an experience that's innovative and entertaining, that's how we'll engage and inspire the next generation of history-makers," says Margaret Johnson, Chief Creative Officer at GS&P.
The five women featured are: Polly Cooper (Oneida Nation), at the Washington Monument, provided critical food and care to Washington's Continental Army during the brutal winter at Valley Forge Julia Ward Howe, at the Lincoln Memorial, wrote "The Battle Hymn of the Republic," the defining rallying anthem of the Union cause during the Civil War Dr. Dorothy Height, at the Martin Luther King Jr. Memorial, known as the "Godmother of the Civil Rights Movement" for more than five decades of leadership in civil and women's rights Elizebeth Smith Friedman, at the Franklin D. Roosevelt Memorial, a pioneering cryptanalyst who played a central role in cracking Nazi codes during World War II Mary Katherine Goddard, at the Jefferson Memorial — the printer who published the first signed copy of the Declaration of Independence, the only non-signatory name to appear on that document
The experience runs June 18 through December 31.
