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In general, ads aren't scary. Sure, some push horror tropes and give ghost train vibes, but commercials are designed to appeal to everyone, not just the few who like their bones chilled.

Which is why, when ads do get scary, they can get proper scary.

Scouring the (allegedly haunted) Vault archive, shots Co-Editors Danny Edwards and Jamie Madge have peeked through their fingers and collected a veritable cabinet of curiosities, all designed to give you the willies.

shots Pod | Top 5 Scariest Ads

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Dim the lights, get behind the sofa and change into your most comfortable brown trousers as the shots duo take you on a trip to the dark side.

And remember, to avoid fainting, keep repeating: “It’s only an advert… only an advert… only an advert…”


You can subscribe to The shots Podcast on Spotify and YouTube.

Click here to view the ten spots chosen by Danny and Jamie.

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