The Quaker Oats Company delivers a Good Call
A new campaign from Mekanism for Quaker Oats featuring Drew Brees, Jerry Rice, and Jerome Bettis.
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The Quaker Oats Company and creative independent agency, Mekanism, have teamed up to launch their first campaign, Good Call, which is all about showing that Quaker Oatmeal is a good call at breakfast for the whole family.
A delicious and wholesome breakfast staple for over 140 years, Quaker Oatmeal is a trusted choice your entire family can feel good about. As the Official Oatmeal Sponsor of the NFL, we aim to get this message across in a wholesome yet humorous way, with help from a few former NFL greats: Drew Brees, Jerry Rice, and Jerome Bettis.
The launch TV spot introduces a family of referees who determine that Quaker Oats are ALWAYS a good call; a message supported by these historically great athletes. From here, the campaign will continue to reinforce that Quaker is always a Good Call throughout the NFL season on various channels including TV, OLV, social and digital video.
Credits
powered by
- Agency Mekanism/San Francisco
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Credits
powered by
- Agency Mekanism/San Francisco
- Chief Creative Officer Ian Kovalik
- Creative Director Pepe Funegra
- Creative Director Bryan Davis
- Design Director Philip Cheaney
- Senior Producer Martin Risberg
- Senior Copywriter Guy Olson
- Copywriter Colby Spear
- Senior Producer Laura Benjamin
Credits
powered by
- Agency Mekanism/San Francisco
- Chief Creative Officer Ian Kovalik
- Creative Director Pepe Funegra
- Creative Director Bryan Davis
- Design Director Philip Cheaney
- Senior Producer Martin Risberg
- Senior Copywriter Guy Olson
- Copywriter Colby Spear
- Senior Producer Laura Benjamin
The insight behind the campaign came from a place of wanting to reinforce Quaker’s credibility in a way that NFL fans would find entertaining. And the vision nods to the delicious nourishment a bowl of oatmeal can offer the whole family.
“Drew Brees, Jerry Rice and Jerome Bettis all sit down to breakfast. The Quaker brand is at the center of it all, and It’s the perfect premise to remind us that Quaker Oats are a trusted choice. Throw in a family of referees, and we add a fun element of authority. And finally, they make a ‘good call’. It’s a refreshing and unexpected twist on the Great American tradition of gathering around the table for a nourishing breakfast.” said Ian Kovalik, Co-Founder & Chief Creative Officer at Mekanism.
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