The Montreal Jewish Hospital Foundation gets the Le GED treatment

At the forefront of technological advancement and innovative techniques in medical care, the Montreal Jewish Hospital mandates Rethink and Les Enfants through its foundation to illustrate that nothing can be done without the generous support of its community.

Taking us through a skilfull assemblage of the institutions’s most precious services and expertise, Le GED creates a seemless and continuous shot where every department is put to use by a singular gesture from one of its donors : the use of a cheque book and pen.

"This spot called for an oniric ambiance through its aesthetic, camera work and sound design as so much magic happens between those walls. The reverse domino effect, staged on set through SFX is done so smoothly that it perfectly communicates those magic moments happening because of the donators. Another example that the simplest ideas translate best on screen!" said Le GED