The Malloys deliver for Playoffs On NBA Lane
Playoffs On NBA Lane, brings enthusiastic stars, passionate fans, and legendary players together in honour of the league’s 75th anniversary season.
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Set in the fictional neighbourhood of NBA Lane, Playoffs on NBA Lane, directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighbourhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel.
As the children of the neighbourhood make their way to the game on the “Hoop Bus,” NBA broadcasters from past, present and around the world welcome fans to this special community where everyone gathers together to watch another NBA postseason. Creative sound company Sonic Union channeled basketball enthusiasm and energy into music supervision and clearance, sound design and mix for the iconic project.
Credits
powered by
- Agency Translation/Brooklyn
- Production Company Superprime
- Director The Malloys
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Credits
powered by
- Agency Translation/Brooklyn
- Production Company Superprime
- Director The Malloys
- Executive Creative Director Jason Campbell
- Creative Director Mina Mikhael
- Creative Director Steve Horn
- Art Director Alyssa Lee
- Copywriter Marisa Valente
- HP Alison Hill
- Senior Producer Lee Nichnowitz
- Junior Producer Ashley Pineda
- Sound Design/Mix Translation/Brooklyn
- Managing Director Rebecca Skinner
- Head of Production Matt Sanders / (Head of Production)
- Managing Director Michelle Ross
- Head of Production/Executive Producer Justin Kumpata
- Editing Rock Paper Scissors
- Editor Jamie Foord
- Editor Aaron Tompkins
- Managing Director Eve Kornblum
- VFX Parliament
- Sound Designer/Audio Mixer Steve Rosen
- Sound Designer/Audio Mixer Rob DiFondi
- Sound Designer/Audio Mixer Rob Ballingall
- Audio Post Studio Director Justine Cortale
- Sound Design/Mix Sonic Union
- Executive Producer Charlotte Woodhead
- Producer Alexandra Lisee
- Producer Sally Hanson
- DP Ross Giardina
- Assistant Editor Michael Shugarman
Credits
powered by
- Agency Translation/Brooklyn
- Production Company Superprime
- Director The Malloys
- Executive Creative Director Jason Campbell
- Creative Director Mina Mikhael
- Creative Director Steve Horn
- Art Director Alyssa Lee
- Copywriter Marisa Valente
- HP Alison Hill
- Senior Producer Lee Nichnowitz
- Junior Producer Ashley Pineda
- Sound Design/Mix Translation/Brooklyn
- Managing Director Rebecca Skinner
- Head of Production Matt Sanders / (Head of Production)
- Managing Director Michelle Ross
- Head of Production/Executive Producer Justin Kumpata
- Editing Rock Paper Scissors
- Editor Jamie Foord
- Editor Aaron Tompkins
- Managing Director Eve Kornblum
- VFX Parliament
- Sound Designer/Audio Mixer Steve Rosen
- Sound Designer/Audio Mixer Rob DiFondi
- Sound Designer/Audio Mixer Rob Ballingall
- Audio Post Studio Director Justine Cortale
- Sound Design/Mix Sonic Union
- Executive Producer Charlotte Woodhead
- Producer Alexandra Lisee
- Producer Sally Hanson
- DP Ross Giardina
- Assistant Editor Michael Shugarman
From NBA legends Reggie Miller and Chris Webber’s anticipation for tip-off to actors and producers Issa Rae and Ben Stiller celebrating from afar, the familiar faces and names around the arena each agree on one thing, “I love this game.”
In the arena, the show is all about the stars on the court ready to compete in the playoffs, including Golden State Warriors’ Stephen Curry, Chicago Bulls’ DeMar DeRozan, Dallas Mavericks’ Luka Dončić, Philadelphia 76ers’ Joel Embiid, Cleveland Cavaliers’ Darius Garland and Memphis Grizzlies’ Ja Morant.
Fittingly, the film is set to iconic theme songs as well as instrumentals of Trophies by Drake with Young Money, as each NBA team embraces the singular goal of the postseason.
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