As health and beauty advertising changes with our habits, and the ever-ailing high-street given a Covid death sentence, industry leaders tell us how the industry keeps fit.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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