The GC gets her Cleanfluencer on for Surf

“For me, I think it’s the juxtaposition of Gemma’s glossy, polished style and her open, honest personality that makes her so well loved, and so it’s from this that I felt we should draw inspiration for the tone of our films. Staged in her perfect, pink utility room, Gemma reminds us that no matter how cute the outfit was we’ve all got dirty laundry to air,” observes Sharp.

“When thinking about the direction for Gemma’s performance I looked at several other glamorous, comedic personalities and the ways in which they shine on film. From Barbara Windsor to Juno Birch and the Spice Girls, these touchstones helped to steer the cheeky, brassy, bold rapport with the viewer that we wanted to bring to life."

“Working with our brilliant Art Director, Adam Zoltowskiwe set out to exaggerate the comedic tone of the films by taking a stylistic and eccentric approach to our set design. There were many filmic references but But I’m A Cheerleader (1999) took centre stage as a great reference for how domestic spaces can be made to feel campy and surreal through the use of extreme colour palettes. Following this theme through into the colour grade, with influences such as The Stepford Wives and Greener Grass; enabling us to weave our glamorous, campy intentions into every facet of the overall result.”