The Gallic glamour of Galeries Lafayette
DDB France has dreamed up a delightful and quintessentially Parisian spot for the chic department store chain.
Credits
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Credits
powered by- Agency DDB/Paris
- Production Company Hamlet
- Director BRTHR
- Post Production Firm Studio
- Post Production Hamlet
- Executive Producer/Managing Director Clement Martorell
- Executive Producer Marie Archambeaud
- DP Menno Mans
- Editor/Colorist BRTHR
- Editor Maxime Caro
- Colorist Emiliano Serantoni
- Post Producer Thomas Floch
- VFX Supervisor Andy Zhelieznov
- VFX Supervisor Vladislav Stelmakov
- VFX Supervisor Michael Pankov
- Executive Creative Director Alexander Kalchev
- HP Corinne Persch
- Senior Art Director Ondine Simon
Credits
powered by- Agency DDB/Paris
- Production Company Hamlet
- Director BRTHR
- Post Production Firm Studio
- Post Production Hamlet
- Executive Producer/Managing Director Clement Martorell
- Executive Producer Marie Archambeaud
- DP Menno Mans
- Editor/Colorist BRTHR
- Editor Maxime Caro
- Colorist Emiliano Serantoni
- Post Producer Thomas Floch
- VFX Supervisor Andy Zhelieznov
- VFX Supervisor Vladislav Stelmakov
- VFX Supervisor Michael Pankov
- Executive Creative Director Alexander Kalchev
- HP Corinne Persch
- Senior Art Director Ondine Simon
Evoking the flamboyant, feel-good glitz and sparkle of Moulin Rouge, À Quoi je Rêve, created by DDB Paris through HAMLET, sees a lone window shopper on a nighttime city street drawn into a magical world inhabited by a cast of glittering archetypes.
The vibrant 60-second advert, directed with theatrical flair by duo BRTHR, celebrates ‘the muses, the dreamers, the rebels and the enfants terribles’ on a fantastical, fast-paced joyride through the beautiful old building with its exquisite Art Nouveau cupola. Formidable!