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Galeries Lafayette – A Quoi Je Reve

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Evoking the flamboyant, feel-good glitz and sparkle of Moulin Rouge, À Quoi je Rêve, created by DDB Paris through HAMLET, sees a lone window shopper on a nighttime city street drawn into a magical world inhabited by a cast of glittering archetypes.

The vibrant 60-second advert, directed with theatrical flair by duo BRTHR, celebrates ‘the muses, the dreamers, the rebels and the enfants terribles on a fantastical, fast-paced joyride through the beautiful old building with its exquisite Art Nouveau cupola. Formidable!

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