The Farmer’s Dog kicks off NFL partnership
Directed by Scott Perry and produced by JOJX, the campaign starring New York Giants Running Back Cam Skattebo celebrates the bond between athletes and their pets to expose millions to the power of real food.
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Fresh pet food company The Farmer’s Dog is rewriting the playbook for sports sponsorships, announcing a multiyear agreement with the National Football League to become the league's first-ever Official Pet Food Partner.
The historic partnership kicks off with an intimate, character-driven spot starring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.
Premiering with a new spot titled The Running Back’s Dog, the campaign offers a behind-the-scenes look at the pair's relationship away from the field, tracing a friendship that predates Skattebo’s NFL career. The lineup is completed by Skattebo's Dachshund puppies, Cheech and Daizy, representing an earlier chapter in a dog’s life and highlighting the importance of real food at every stage.
Helmed by director Scott Perry and produced by LA-based production company JOJX in partnership with The Farmer’s Dog’s in-house creative team, the spot does more than highlight fresh pet food, it captures the genuine, human-centric connection between an elite athlete and his pets, illustrating how proper nutrition fuels performance and life for both.
Credits
View on- Agency Client Direct
- Production Company JOJX
- Director Scott Perry
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Credits
View on- Agency Client Direct
- Production Company JOJX
- Director Scott Perry
- Talent Cam Skattebo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company JOJX
- Director Scott Perry
- Talent Cam Skattebo
“We understand more than ever how much what we eat impacts our health and performance. NFL players live that every day, and people increasingly recognise the same is true for their dogs,” said Jonathan Regev, CEO and co-founder of The Farmer’s Dog. “We started The Farmer’s Dog because for too long, feeding your dog meant choosing between different versions of the same ultra-processed food. This partnership gives us an incredible opportunity to show millions more people there’s a better way.”
“The NFL is all about bringing people together through shared experiences and community,” said Tracie Rodburg, Senior VP of Global Partnerships at the NFL. “Dogs are an important part of many families, and as the official pet food partner, The Farmer’s Dog will help us celebrate the role they play in our lives and communities throughout the season.”
The multiyear agreement will give The Farmer’s Dog an active presence across major league touchpoints, including Super Bowl LXI, the NFL Combine, and the NFL Draft, alongside integrations with community initiatives like My Cause My Cleats, Salute to Service, and NFL FLAG.
