The Daily Mile thrives in latest spot

Media Zoo, the film, digital learning, and communications company, has created and produced a national TV campaign for The Daily Mile, supported by INEOS, which launched on ITV, STV, Sky and cinemas to millions of viewers.

Strongly aligned with Media Zoo’s purpose of ‘using creativity as a force for good’, the new film entitled Thrive, highlights the powerful impact that The Daily Mile has on children.

The Daily Mile encourages children to run, jog, wheel or walk at their own pace outdoors for 15 minutes everyday. Research from the Universities of Stirling, Edinburgh and Highlands & Islands found that the initiative significantly improves a child’s mood, concentration and memory, enhancing their ability to learn.

Media Zoo’s creative film team used the science behind The Daily Mile, to visually depict a child developing in class over a period of time through taking part in The Daily Mile and was directed by Narghi of Missing Link Films.

The Daily Mile – Thrive (:60)

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Agency Production Company In-House
Production Company Media Zoo
Director Narghi Dotieva

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Credits

powered by

Agency Production Company In-House
Production Company Media Zoo
Director Narghi Dotieva
Executive Producer Natasha Blakemore

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Natasha Blakemore, Executive Producer at Media Zoo, said: “We are incredibly proud to have created this powerful film that encourages schools to sign up to The Daily Mile. Using the science behind the initiative, we creatively demonstrated how children can ‘thrive’ in school. This comes at a time when many schools are still playing ‘catch up’ from learning setbacks caused by the pandemic, and they could really benefit from a programme like The Daily Mile which helps to improve attainment, health and wellbeing outcomes for children.”

Media Zoo collaborated with Director Narghi on the film, represented by Missing Link Films. Narghi is a director known for capturing human stories in a beautifully cinematic style and has created poignant commercials for the NHS, Mayhew, BMW, Ballantines and more.

Narghi said: “It was great to work on a campaign that puts children's education and wellbeing at the forefront. I wanted to capture this film with realism, through a natural lens, that doesn't feel overly contrived, showing children gradually thrive through doing The Daily Mile. Something so simple can really have a big impact, all schools should sign up. Adults would definitely benefit too.”