The Childhood Cancer Fund goes on a journey
Odelay Films’ Joakim Behrman delivers moving spot for Childhood Cancer Fund.
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Odelay Films director Joakim Behrman has created this moving film for the Swedish Childhood Cancer Fund.
The spot is based on the poignant view that ‘Children and cancer don’t belong together’, and follows a seven year old boy’s journey as he prepares to go home from hospital after treatment.
Rather than engaging actors, the charity always selects children who have themselves been, or are currently undergoing treatment. In this latest film we follow Martin, who has previously suffered from a kidney tumour.
The film focuses on the inherent strength many children feel when they are allowed to leave the hospital and go home to their families, but also the fragility and sadness they feel for the friends they have to leave behind.
Credits
View on- Agency Garbergs/Stockholm
- Production Company Acne/Stockholm
- Director Joakim Behrman
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Credits
View on- Agency Garbergs/Stockholm
- Production Company Acne/Stockholm
- Director Joakim Behrman
- Production Design The Talent Group
- Sound Ponytail Sound
- DP Sara Dehlin
- Production Designer Sebastian Selmer
- Editor Simon Ponten
- Colorist Joakim Rissveds
- Online Editor Anders Bergen
- Sound Designer Johan Johnson
- Executive Producer Simon Hernadi
- Copywriter Lina Bergman
- Agency Producer Birgitta Bergstrom
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Credits
powered by- Agency Garbergs/Stockholm
- Production Company Acne/Stockholm
- Director Joakim Behrman
- Production Design The Talent Group
- Sound Ponytail Sound
- DP Sara Dehlin
- Production Designer Sebastian Selmer
- Editor Simon Ponten
- Colorist Joakim Rissveds
- Online Editor Anders Bergen
- Sound Designer Johan Johnson
- Executive Producer Simon Hernadi
- Copywriter Lina Bergman
- Agency Producer Birgitta Bergstrom
Commenting on the film Behrman shares: "One thing that was special about this project was that none of the children featured in the film were professional actors. All of them are real individuals with genuine experiences of battling cancer. I believe this authenticity is of great importance as it adds a sensitive and authentic dimension to the story. Although it can be challenging working with non-actors, I really think that it affects the energy in a beautiful way.”
Anne Bergsten, brand strategist at the Children's Cancer Fund adds: “We are constantly looking for new emotional and creative approaches that increase the degree of urgency and deepen the concept further. We immediately felt that this would be a strong film that does just that.”
Children's Cancer Fund and Garberg campaigns have broken fundraising records and in 2021, the Children's Cancer Fund broke the half-billion Swedish Krona (£365 million) mark for the first time.
The film was shot in Sweden for Stockholm agency Garbergs through Acne, Sweden. The commercial was produced in time for a September launch, which is also Child Cancer Month, and is now airing on TV and in digital media.
