The BAM Connection Launches First Ever Campaign “Eye Messages” For TheraTears
Spot produced by Chelsea.
The BAM Connection, a Brooklyn-based indie ad agency, announced the launch of a multi-channel, national creative campaign – “Eye Messages” – for TheraTears, a full line of eye therapy products designed to restore, cleanse and nourish eyes.
The campaign will include TV, print, free standing insert (FSI), banners, website and social media elements all highlighting that the product provides “dry eye therapy” rather than simply another eye drop offering. The creative focuses on a series of messages written on the eyelids of dry eye sufferers to portray the harsh realities associated with the condition.
“When your stage is the eyes, it’s a challenge to be visually unique – everyone shows eyes,” said Rob Baiocco, co-founder and chief creative officer of The BAM Connection. “We felt like the eye messages written on the lids was not only unique and had stopping power, but was human and empathetic to the condition as well.”
TheraTears uses electrolytes to correct the salt imbalances which causes dry eye to restore the eye’s natural balance. Seventy-five million people suffer from the condition.
Spot produced by Chelsea.
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