The-Artery crafts futuristic music video for YouTube sensation The Living Tombstone
Created post-pandemic via remote motion-capture production, Chosen introduces the five members of the band and reveals glimpses of each one’s backstory in CG display of stunning neon visuals.
)
Multi-award-winning creative company The-Artery launches a futuristic and fully CG music video for YouTube sensation, electronic rock band The Living Tombstone as part of the upcoming zero_one album.
Directed by Uri Schutzer, the music video, entitled Chosen, visualizes The Living Tombstone’s anonymous five band members, their identities shrouded by neon costumes, breaking out of stasis tubes, all of which are juxtaposed with glimpses of mysterious past lives. The compositions include a next-level laboratory, police chase on hovering vehicles, and more, all culminating in an epic stage performance driven by emotional lyrics, powerful vocals, and an array of colorful lights.
The piece was brought to life entirely through CG along with motion capture, a major feat with the creative teams working remotely. “I fell in love with the concept immediately and I knew, from the start, that CG was the perfect and only way to get the imagery right”, The-Artery Founder and Executive Creative Director Vico Sharabani explains. “It was also an opportunity to continue to lift our remote pipeline towards an exciting direction as well as a big step for our capabilities into virtual talent creation and virtual production improvements. We’re just as much technologists as we are artists. The motion capture elements were designed and carried out right from our own homes.”
Credits
powered by
-
- Production Company The-Artery
- Director Uri Schutzer
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company The-Artery
- Director Uri Schutzer
- Executive Producer/Editor/Colorist/Flame Artist Vico Sharabani
- Executive Producer Deborah Sullivan
- C4D Grace Casas
- Flame Artist Aarif Attarwala
- Flame Artist Asaf Yeger
- VFX Producer Ruben Gloria
- CG Supervisor Dave Stewart
- Storyboards David Zung
- CG Supervisor/Motion Capture Joe Grundfast
Credits
powered by
- Production Company The-Artery
- Director Uri Schutzer
- Executive Producer/Editor/Colorist/Flame Artist Vico Sharabani
- Executive Producer Deborah Sullivan
- C4D Grace Casas
- Flame Artist Aarif Attarwala
- Flame Artist Asaf Yeger
- VFX Producer Ruben Gloria
- CG Supervisor Dave Stewart
- Storyboards David Zung
- CG Supervisor/Motion Capture Joe Grundfast
Schutzer adds, “I wanted to create a high-end narrative in the vein of those trailers for superhero movies. My first call was to Vico whose team had the necessary talent and resources to fulfill this ambitious vision. The result is breathtaking. Whenever I share the final render to my colleagues, no one believes me when I reveal that it isn’t real people filmed in costumes.”
Represented by Warner Music Group, The Living Tombstone boasts over 1.2 billion views and 4 million subscribers on YouTube. The band’s most notable works range from the viral Five Nights at Freddy’s series to the Party with Pinkie (Remix) dedicated to the character, Pinky Pie, of the cult animated series My Little Pony: Friendship Is Magic.
According to The Living Tombstone, “We had a vision of this grand sci-fi video but had abandoned hope of getting it thanks to coronavirus' effect on production. When The Artery delivered their incredible imaginative visuals, we were absolutely blown away. From the seamless environments to the body movement of the band members, it was everything we wanted it to be.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
