The Art of Getting Dressed with J.Crew

J.Crew launches its Spring ‘22 campaign, The Art of Getting Dressed, which marks the first creative re-introduction of J.Crew’s elevated and modern classics to the American consumer under a new strategic platform and creative vision, to inspire a creative life.

Created by YARD NYC, this campaign honours the brand’s heritage, deeply rooted in creativity, self-expression, artistry, and references the original cultural relevance and confidence that made J.Crew

As J.Crew is building on its heritage as one of America’s most loved brands, this campaign will usher in a new era for J.Crew, in which everyone is welcome to be creative, communicating the brand’s core belief that getting dressed is a creative and inclusive pursuit, and that your personal style is your own to curate, create and innovate.

J.Crew partnered with YARD NYC through its Front Yard brand development division to establish a refreshed strategy communicating J.Crew’s re-energized perspective. YARD’s creative work then brought the new positioning to life in partnership with the brand’s creative leaders.  

With a narrative-first approach, this campaign seeks to connect with both existing and new consumers on a more emotional level, inviting them both with a simple, lighthearted, and democratic invitation, to “Get Dressed.” 

The celebrity-led spot features actress Florence Pugh and actor/singer Leslie Odom Jr., drawing inspiration from the art in their everyday lives to create their outfit that day. Both Florence Pugh and Leslie Odom Jr. embody the idea of modern creativity, artistic, collaborative, fluid, progressive, individuals who see every moment of their day as an opportunity to be creative through visual art, music, cooking, theatre or getting dressed. 

The campaign was shot by Collier Schorr.