The APA announces judges for the 2019 APA show
The show celebrates the best of British commercial craft, acknowledging the production companies, directors, editing houses, post houses and sound and music companies who’re instrumental in making the work.
The APA announced their line-up of judges for awards-calendar favourite, The APA Show 2019.
The selection of the industry’s top creative, production and directing talent will be judging the entries, with winners announced on the night of the awards, at the Tate Modern on the 17th October 2019.
The 31- strong jury are tasked with reviewing the best work made in the UK or by UK based APA member companies within the last year. As with every other year, the APA Show continues to reject the general award tradition of categories in favour of a ‘winner-takes- all’ sentiment, where the strongest adverts as a complete piece of work are celebrated.
To tie in with the APA’s trip to Japan earlier this year for the Tokyo London Advertising Forum 2019 (as part of the organisation’s mission to open new markets and opportunities for its members), this year’s judging panel also includes top agency and production talent from Japan.
ECD’s from the top three agencies Dentsu, Hakuhodo and ADK (Dentsu alone owns 25% of the market) are joined by global facing agency W+K and top production company AO.I. It’s a fantastic opportunity for the British industry to put the work they’re most proud of in front of Japan’s top creators.
“We’ve once again got a great range of top people from across the industry evaluating the entries, including top Japanese talent,” commented Steve Davies, APA Chairman. “No categories is a unique way of judging the work, as is the night itself, with no awards ceremony or long sit-down dinner! I look forward to seeing what work is celebrated on the night.”
”Connecting brands and people through storytelling is an art,” says Sergio Lopez, McCann’s Chief Production Officer for EMEA and APA Judge. “The APA Show rewards all those decisions that make some of those stories formidable. I can’t think of a better place than the Tate to celebrate the best work of the year.”
Tickets for the APA Show will be released in mid-August - keep an eye on social channels for further information.